PlayBuilders is a community-based theater in Hawaiʻi that communicates through story telling. For their 10th anniversary, they were looking for an identity more modern than their current one. The process book goes in depth about further research and the ideation process of how the identity was created and how it looks in application.
The concept I had for this client was to recreate an identity that mainly focuses on communication. The rebranding of the PlayBuilders logo was mainly inspired to visually look like 3 figures communicating. It can also be implied as creating a message, story, or talking to the viewer.
Category: Branding Identity, Logo Design
Date: Spring 2021
Programs Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign